Another new business is headed to Chicago’s Southport Corridor. Charm Bar Chicago, a boutique specializing in personalized charm bracelets and custom jewelry, is preparing to open at 3539 N. Southport Avenue, the former ThirdLove storefront.

Charm Bar Chicago signage at the former ThirdLove storefront at 3539 North Southport Avenue
Charm Bar Chicago signage is already up at 3539 N. Southport Avenue.

What Is Charm Bar Chicago?

Founded by Ana Maria Espinosa, Charm Bar opened its first boutique at 2630 N. Milwaukee Avenue in Logan Square. The concept lets shoppers put together personalized jewelry by choosing charms, chains and accessories, alongside ready-made earrings, necklaces, bracelets and anklets. The business also offers permanent jewelry services.

The Southport store will be the brand’s second Chicago location, bringing its hands-on jewelry concept to Lakeview.

Replacing ThirdLove on Southport

ThirdLove opened at 3539 N. Southport in November 2022, following the closure of Francesca’s. The lingerie brand’s departure was reported earlier in 2026, and the storefront is now getting a new identity.

The black Charm Bar awning and window graphics are already visible at the location, signaling another change along Southport Avenue’s busy retail stretch.

When Will Charm Bar Open?

An exact grand-opening date has not been announced. The business has indicated that it is targeting an opening later in 2026.

Follow Charm Bar Chicago on Instagram for updates. Southport Corridor Chicago will share more details as they become available.

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