Starbucks is set to implement a new policy requiring customers to make a purchase to use its cafes, restrooms, or seating areas. This change, effective January 27, reverses the open-door policy established in 2018, which allowed non-paying individuals to utilize store facilities.
The updated code of conduct, to be displayed in all company-owned North American stores, prohibits behaviors such as discrimination, harassment, consumption of outside alcohol, smoking, vaping, drug use, and panhandling. Violators will be asked to leave, and law enforcement may be contacted if necessary. Starbucks employees will receive training to enforce these new rules.
This policy shift comes under the leadership of CEO Brian Niccol, who joined the company last year with the aim of revitalizing the brand and enhancing the customer experience. The decision also follows safety concerns and incidents of disruptive behavior in stores, leading to the closure of several locations in recent years.
Starbucks spokesperson Jaci Anderson stated that the new rules are designed to help prioritize paying customers and create a better environment for everyone. She noted that most other retailers already have similar policies in place.
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