Southport Avenue is earning a new stylish neighbor. Reformation, the Los Angeles-born sustainable fashion brand known for its chic, trend-forward apparel and eco-driven mission, has announced plans to open a new retail location in the heart of the Southport Corridor — and the company is actively hiring for the team ahead of the store’s debut.
The “New Store Opening” job posting lists full-time opportunities including Sales Associates, Sales Supervisors, and Store Manager positions, inviting candidates who are “passionate about retail” and eager to be part of a dynamic retail launch. Benefits highlighted include health insurance, paid time off, 401(k) matching, and employee discounts — a solid draw for Chicago retail talent.
Reformation has earned a reputation as a cult favorite in contemporary women’s fashion, blending stylish, vintage-inspired designs with sustainability at its core. Founded in 2009 in Los Angeles, the brand has grown from an online pioneer to a global lifestyle retailer with physical stores that showcase its eco-mindful approach to clothes and accessories. Its model emphasizes fabrics and practices that minimize environmental impact — a mission that has resonated strongly with fashion-savvy, socially conscious shoppers.
Although prices tend to sit above typical fast-fashion labels, Reformation is widely regarded as a premium contemporary brand — offering elevated materials and design sensibilities that place it between high street and designer tiers. Its pieces are often acknowledged for both sustainability and style, attracting attention from celebrities and trendsetters alike.
The decision to bring Reformation to Southport Avenue reflects a continued trend of national and lifestyle-oriented brands investing in the corridor’s retail landscape, attracted by the area’s strong residential base, walkability, and engaged local shoppers. For job seekers and style lovers alike, this opening offers an opportunity to be part of that evolution.
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