Buck Mason Opening on Southport Avenue

In a strategic move, renowned apparel brand Buck Mason is set to open its second brick-and-mortar store in Chicago, taking over the former location of Lakeview Insurance on Southport Avenue. Already making waves with its Armitage Avenue establishment, the brand anticipates a warm welcome from Chicagoans as it adds another chapter to its retail story in the Windy City.

Buck Mason, founded in 2013 by Sasha Koehn and Erik Allen Ford, began its journey in a humble garage, selling its meticulously crafted basics online. The brand quickly gained a reputation for its commitment to quality and timeless style. While initially celebrated for their men’s T-shirts, Buck Mason has successfully expanded its offerings to include a diverse range of apparel for both men and women.

The brand’s Chicago store will showcase its signature items, such as the acclaimed T-shirts celebrated for their flattering cut and remarkable texture. Buck Mason’s commitment to craftsmanship and quality is evident in every piece, from suiting and jackets to pants, sweats, and impeccable jeans.

One of the brand’s core principles is its dedication to using only the highest quality fabrics sourced from scrupulous farmers in the United States. The founders, particularly Erik Allen Ford, emphasize a meticulous process that involves knitting their own fabrics to ensure quality from yarn to finished garment. This dedication, although time-intensive, results in more durable clothing with textiles that soften and relax with each wash.

Erik Allen Ford expressed his excitement about the Chicago expansion, stating, “Chicago has shown us so much love online and has become one of our most important markets.”

The Southport Avenue location follows the upcoming Oak Brook store slated to open in 2024, solidifying Buck Mason’s presence in the Chicagoland area. As the brand continues to gain popularity nationwide, its commitment to quality, craftsmanship, and timeless style remains at the forefront, making the Chicago expansion a significant milestone for both Buck Mason and its enthusiastic customer base.