Oros Apparel opening a brick and mortar store on Southport Avenue

One of Oregon’s most promising apparel will be opening a retail store at 3530 N. Southport Avenue (next to Claire’s).

Portland-based Oros opened a temporary store in Chicago in late January. The store, located at 924 W. Armitage Ave. in Lincoln Park, was opened until the end of March. They will now be moving to Southport Avenue.

From the Portland Business Journal, Co-founder and CEO Michael Markesbery said the Midwestern city made sense for the company’s first brick-and-mortar location.

“If you look at a geographic map of our sales over the last two years, the second-largest volume city would be Chicago,” he said.

The company partnered on the store with Leap Services Inc., which helps native e-commerce companies open physical locations.

“Oros is really, really good at e-commerce,” Markesbery said. “We had little experience with retail.”

Markesbery said he hopes the store builds brand awareness and helps the company engage with customers.

Oros moved to Portland from Cincinnati in 2019. The company is known for its technology. The company makes jackets and outerwear that is insulated with the same technology used to insulate spacecraft and astronaut suits.

The company has raised $10 million in venture funding and leased an entire floor of a building near the east end of the Hawthorne Bridge. It’s also receiving grant funding from the U.S. Department of Defense.

Markesbery said the company sold out of some of its women’s products during the holiday season.

You can read more about the brand here.

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